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Maxwell House
Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. Introduced in 1892, Joel Cheek named his new coffee blend "Maxwell House" in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years, until the late 1980s, it was the largest-selling coffee in the United States. The company's slogan is "Good to the last drop", which is often incorporated into their logo and is printed on their labels.
==Early life==
In 1884, Joel Cheek moved to Nashville and met Roger Nolley Smith, a British coffee broker who could reportedly tell the origin of a coffee simply by smelling the green beans. Over the next few years, the two worked on finding the perfect blend, and in 1892, Cheek approached the food buyer for the Maxwell House Hotel and gave him 20 pounds of his special blend for free. After a few days, the coffee was gone, and the hotel returned to its usual brand. After hearing of complaints from patrons, and others who liked Cheek's coffee better, the hotel bought Cheek's blend exclusively.
Inspired by his success, Cheek resigned from his job as a coffee broker and formed a wholesale grocery distributor with partner John Neal, The Nashville Coffee and Manufacturing Company, specializing in coffee with Maxwell House Coffee, as it came to be known, as the central brand. Later, the Nashville Coffee and Manufacturing Company was renamed the Cheek-Neal Coffee Company. Over the next several years, the Maxwell House Coffee brand became a well-respected name that set it apart from the competition.〔(【引用サイトリンク】title=Maxwell House Coffee History )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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